Tate & Lyle Preferred by Chefs Campaign
Trade advertising concept, design and art direction
Tate & Lyle Sugars approached us to develop a creative for the Food Service sector to champion their user statistics revealing that a large majority of Pro Pastry Chefs prefer using their products. To create an engaging message we art directed food stylists and photographers, creating custom lettering – from the actual Tate & Lyle Caster and Icing Sugar products.
