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W3 Design Agency, Kelvedon Essex

Lighter Life Premises Identity Guidelines

Guidelines to creating a branded space for Counsellors to meet with their clients

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To apply brand values across their Counsellor premises, Lighter Life needed a guide to help their personnel furnish and decorate these environments. 

We created a concise and engaging guidebook featuring creative typography to communicate key words, and existing brand assets, as well as a number of 3D rendered images (via Cinema 4D) to flagship room designs.

Part of the challenge was to break down and identify the components required to tangibly create an on-brand furnished room. Once we had identified these, we developed a shopping list-style, easy to follow guide to ensure Counsellors can easily adhere to brand values as well as allow enough flexibility to apply individual creativity and make their spaces their own.

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