Skip to main content

W3 Design Agency, Kelvedon Essex

Tate & Lyle Preferred by Chefs Campaign

Trade advertising concept, design and art direction

Tate and lyle used by chefs loved by cooks advert design
Tate and lyle the sugar of chefs advert

Tate & Lyle Sugars approached us to develop a creative for the Food Service sector to champion their user statistics revealing that a large majority of Pro Pastry Chefs prefer using their products. To create an engaging message we art directed food stylists and photographers, creating custom lettering – from the actual Tate & Lyle Caster and Icing Sugar products.

Custom food lettering
Custom lettering food photography tate and lyle