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W3 Design Agency, Kelvedon Essex

City of London Green to Gold

Campaign identity

City of london brand guidelines gtg
Brand guidelines design

Working with the City of London and representatives from all of their Open spaces, we created a multi-layered identity as part of their city wide Green to Gold Campaign - to be used to promote healthy living and usage of London's Open Spaces by local residents and visitors around the time of the London 2012 Olympics. 

The guidelines were created to be flexible enough to be used by stakeholders and associated partners across a wide range of promotional materials.

City of london logo
Olympics 2012