City of London Green to Gold
Campaign identity
Working with the City of London and representatives from all of their Open spaces, we created a multi-layered identity as part of their city wide Green to Gold Campaign - to be used to promote healthy living and usage of London's Open Spaces by local residents and visitors around the time of the London 2012 Olympics.
The guidelines were created to be flexible enough to be used by stakeholders and associated partners across a wide range of promotional materials.